Texas – Texas Agriculture Commissioner Sid Miller announced that the 2025 rodeo season was a record-breaking success for GO TEXAN partners, with total sales reaching an impressive $570,054.98 across six major events. The results represent a 19% increase in sales and a 24% increase in the number of participating partners compared to 2024.
“The continued growth of GO TEXAN is truly a testament to the rising demand for our excellent Texas-made products,” said Commissioner Miller. “Seeing rising sales despite the economic challenges that Texans currently face is also a direct result of the hard work of our GO TEXAN staff. These rodeos give our partners direct access to thousands of customers and retail buyers annually. I congratulate and thank our participating partners and the TDA’s GO TEXAN marketing team on this excellent rodeo season.”
From January through May, 147 GO TEXAN partners showcased a wide array of locally made products—including coffee, salsas, housewares, and body care items—at kiosks and GO TEXAN Pavilions in Fort Worth, San Antonio, Houston, the Rio Grande Valley, Austin, and San Angelo.
2025 GO TEXAN Rodeo Sales by Event:
Fort Worth Stock Show & Rodeo: 59 partners earned $272,868.79
San Antonio Livestock Show & Rodeo: 6 partners earned $12,504.68
Houston Livestock Show & Rodeo: 56 partners earned $239,567.39
Rio Grande Valley Livestock Show & Rodeo: 7 partners earned $14,212.85
San Angelo Rodeo: 3 partners earned $7,989.00
Rodeo Austin: 16 partners earned $22,912.27
The GO TEXAN program, managed by the Texas Department of Agriculture, supports local businesses by promoting products made in Texas and connecting small producers to wider markets. Events like these rodeos provide critical exposure and direct sales opportunities for entrepreneurs and artisans across the state.
